2degrees in partnership with THREE, created a reality series and competition to give 5 'almost beens' their second chance at Super Rugby stardom, and to become the 2degrees '2nd Chance Charlie'. The show followed 5 competitiors as they were put through their paces by their Super Rugby franchise, with one given the chance to earn team selection. 

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We started producing ads calling for submission from the public, then launched the show with a series of drama filled promos. The show had weekly episodic promos including a peoples choice award.