2nd Chance Charlie
2degrees in partnership with THREE, created a reality series and competition to give 5 'almost beens' their second chance at Super Rugby stardom, and to become the 2degrees '2nd Chance Charlie'. The show followed 5 competitiors as they were put through their paces by their Super Rugby franchise, with one given the chance to earn team selection.
We started producing ads calling for submission from the public, then launched the show with a series of drama filled promos. The show had weekly episodic promos including a peoples choice award.