2nd Chance Charlie
2nd Chance Charlie LAUNCH
00:30
Play Video
2nd Chance Charlie CTA
00:30
Play Video
2nd Chance Charlie Peoples Choice
00:15
Play Video
2nd Chance Charlie Weekly Promo
00:15
Play Video

project.

2nd Chance Charlie 

category.

TV Launch/Promo

 

2degrees in partnership with THREE, created a reality series and competition to give 5 'almost beens' their second chance at Super Rugby stardom, and to become the 2degrees '2nd Chance Charlie'. The show followed 5 competitiors as they were put through their paces by their Super Rugby franchise, with one given the chance to earn team selection. 

We started producing ads calling for submission from the public, then launched the show with a series of drama filled promos. The show had weekly episodic promos including a peoples choice award. 

production co.

MediaWorks

client. 

2degrees