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project.
All Blacks Promotion
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category.
TV Commercial | Online
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The All Blacks and Air New Zealand staff met up to play a quick game of Hot Potato to decide the next hot destination specials on sale.
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This 30sec teaser commercial was used to build interest before the sale, with a longer form online piece that explained the idea, and then finally 5 short reveal pieces were rolled out to uncover each of the desitnations
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production co.
FCB New Zealand
client.
Air New Zealand
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