All Blacks Promotion
TV Commercial | Online
The All Blacks and Air New Zealand staff met up to play a quick game of Hot Potato to decide the next hot destination specials on sale.
This 30sec teaser commercial was used to build interest before the sale, with a longer form online piece that explained the idea, and then finally 5 short reveal pieces were rolled out to uncover each of the desitnations
FCB New Zealand
Air New Zealand