Paper Plus Fathers Day
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project.

Fathers Day

category.

Online

 

Father’s Day gifts are rarely more exciting than the good old socks and undies, and dads love em...or do they? To promote the Fathers Day sale, Paper Plus put some dads to the test with a lie detector to see if they actually care about the gifts they are getting and if they truely do like socks and undies.


This online content piece was shared on social and also on the Paper Plus website

production co.

FCB New Zealand

client. 

Air New Zealand