2nd Chance Charlie LAUNCH
2nd Chance Charlie CTA
2nd Chance Charlie Peoples Choice
2nd Chance Charlie Weekly Promo
Second Chance Charlie
TV | Promo
2degrees in partnership with Super Rugby and MediaWorks, created a new show that gave 5 guys who never quite made it in their professional rugby career, a second chance to earn themselves a shot at Super Rugby stardom.
We were tasked with firstly getting the word out and creating a buzz to call for applicants by producing a 30sec &15 sec TV Commercial that also sat online.
Once the 'Charlies' were selected we had to introduce them and the shows concept to the rugby loving audience with 30sec & 15ec TV Commercials and also 15sec Social video
2degrees + MediaWorks